MKT206 TMA SOLUTIONS 2019_2

Course Code
mkt206

Question
The second step towards the implementation of CRM is

Answer
Program Initiatives



Question
Customer responses include all the following EXCEPT

Answer
Demographic



Question
One of the following is not an aspect of customer relationship management

Answer
Negotiation



Question
Select the option that describes internal customers in an organisation

Answer
Company personnel



Question
The three CRM processes at the customer-facing level does not include relationship……..

Answer
Channels



Question
Customer behaviour is concerned with all the following EXCEPT

Answer
Production activities



Question
Identify the option that is not among the steps in Jim Sterne and Matt Cutler customer life cycle matrix

Answer
Potential



Question
One of the options is not an element to be considered during CRM software development

Answer
Written agreement



Question
The reasons for the emergence of customer relationship management according to Duran (2011) does not include

Answer
Customer behaviour



Question
Select the option that best describe CRM as not just a technology, but an approach to an organization‘s philosophy in dealing with its customers.

Answer
Comprehensive



Question
The second step towards the implementation of CRM is

Answer
Program Initiatives



Question
Customer responses include all the following EXCEPT

Answer
Demographic



Question
One of the following is not an aspect of customer relationship management

Answer
Negotiation



Question
Select the option that describes internal customers in an organisation

Answer
Company personnel



Question
The three CRM processes at the customer-facing level does not include relationship……..

Answer
Channels



Question
Customer behaviour is concerned with all the following EXCEPT

Answer
Production activities



Question
Identify the option that is not among the steps in Jim Sterne and Matt Cutler customer life cycle matrix

Answer
Potential



Question
One of the options is not an element to be considered during CRM software development

Answer
Written agreement



Question
The reasons for the emergence of customer relationship management according to Duran (2011) does not include

Answer
Customer behaviour



Question
Select the option that best describe CRM as not just a technology, but an approach to an organization‘s philosophy in dealing with its customers.

Answer
Comprehensive


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